News

NEW YORK, NY December 14, 2020: Penske Media Corporation (PMC) is thrilled to announce the appointment of Rachel Terrace, SVP of Licensing and Brand Development. In Terrace’s new role she will lead licensing and brand extension activity in the U.S. across Penske Media’s portfolio of brands. Effective immediately, she reports to Craig Perreault, Chief Digital Officer for the company, and is based in New York.

“Rachel’s experience in branded consumer products and licensing will further enhance PMC’S ability to grow its revenue across the portfolio. We are thrilled to have her on board,” said Perreault.

A seasoned executive, Terrace brings a twenty-year track record of defining and implementing strategic vision and driving brand and revenue growth.
Prior to joining PMC, she was the founding Chief Marketing Officer of TIME’S UP, the non-profit organization advocating for gender equity at work. There she led partnerships, merchandise creation and brand activities for the organization. Previously, Terrace was the Senior Vice President of Brand Management at Beanstalk, an Omnicom brand extension and licensing agency. There she oversaw the strategic development and implementation of brand extension programs across multiple categories of business.  Over her more than 12 years with the agency, her award-winning work for premier and diverse brands, drove hundreds of millions of dollars in sales. Terrace began her career working in various marketing roles at American Express, Unilever, and Jupiter Research.

“Penske Media’s portfolio of iconic brands drives incredible loyalty and engagement with its audiences. I’m thrilled to have the opportunity to leverage the DNA of these brands and to extend them into new products and services that will drive new consumer touchpoints, experiences and meaningful new revenue streams for PMC,” said Terrace.

Terrace holds a BA in Political Science from Brown University and an MBA in Marketing and Management from Columbia Business School.

ABOUT PMC

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit www.PMC.com.

Penske Media Corporation Press Contact

Brooke Jaffe

bjaffe@pmc.com

LOS ANGELES, CA DECEMBER 2, 2020: Penske Media Corporation (PMC) today announced the appointment of Brooke Jaffe to Head of Public Affairs and Communications. In Jaffe’s new role, she will direct corporate messaging, media communications, issue management, corporate responsibility, information dissemination and communications strategy. Jaffe will work on all partnerships with celebrities, influencers, media outlets and institutions on brand-building initiatives across PMC’s portfolio of award-winning brands that include Billboard, Variety, The Hollywood Reporter, Rolling Stone, Robb Report, SHE Media, Deadline, ARTnews and WWD. Jaffe will also serve as a PMC media spokesperson. She joins PMC immediately, reporting to PMC’s Vice President of Human Resources and Corporate Communications Lauren Utecht and Vice President of Talent Relations Rebecca Bienstock.

“Brooke is uniquely qualified to step into this role – she is a poised communicator with an impressive background in business. She understands PMC’s premium brands as well as she understands content creation and strategy,” said Utecht and Bienstock. “We’re eager to work with Brooke to amplify our brands’ first-rate content and editorial talent on a global scale.”

A seasoned executive, Jaffe brings to the role 20 years of experience across editorial, retail, consulting, television production and on-camera expertise. Jaffe, has been a contributing editor at PMC since December of 2019, creating video and written content for Variety, Variety.com, Stylecaster and ARTnews. For ten years, Brooke served as Bloomingdale’s Women’s Fashion Director where she was responsible for determining business trends, discovering emerging talent, directing the merchandise selection for the company nationwide, developing innovative partnerships, the brand message, maximizing business opportunities and serving as a company spokesperson.

“I am thrilled to join PMC’s world-class team of executives and creative thought leaders in the midst of exciting growth and innovation,” said Jaffe. “It will be a privilege to share our brand story and unparalleled portfolio with new audiences and partners in compelling and creative ways.”

Jaffe began her career in Vogue magazine’s accessories department as an Assistant Editor. She then joined InStyle magazine where she held the position of Accessories Editor. Jaffe graduated cum laude from the University of Pennsylvania with a BA in English and Theater Arts. She will be based in PMC’s Los Angeles office.

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ABOUT PMC

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit www.PMC.com.

Contact

Lauren Utecht: lutecht@pmc.com

NEW YORK (November 9, 2020) — Rolling Stone, the number one brand in music publishing, is thrilled to announce the launch of Rolling Stone Korea. The new Korean-language edition will feature original content and on-the-ground reporting, as well as syndicated Rolling Stone articles most relevant to the Rolling Stone Korea audience. The launch will become Rolling Stone’s 12th international edition, joining the already successful editions of Rolling Stone in Germany, Australia, Japan, and others.  

The product is being produced in partnership with e.L.e Media, who bring a wealth of knowledge and expertise in the exponentially-growing Korean entertainment industry. The partnership, under a license agreement with Penske Media Corporation, will roll out a bi-monthly print edition, digital and video content, as well as events, beginning in November 2020.   

“The international popularity and success of music from Korea over the last few years has only grown our interest in launching the Rolling Stone brand in that market,” said Gus Wenner, President and Chief Operating Officer, Rolling Stone. “We’re excited to give readers in Korea and beyond access to the brand’s unparalleled editorial content and world-class live events that Rolling Stone is known for.”

“We are thrilled to partner with such an iconic brand as Rolling Stone to deliver the trusted news and incredible storytelling coming out of the Korean music scene,” said Ray Yeom, Founder and CEO, e.L.e Media.  “We see limitless possibilities for growth as leaders in the K-Pop industry, domestically and overseas, as we aim to create a ‘cultural world’ that’s unified through ‘music’.”

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Media Contact:   Rebecca Bernhard, rbernhard@pmc.com

About Rolling Stone:

Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for over 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across several platforms including magazine, digital, mobile, social and experiential marketing. Headquartered in New York, Rolling Stone provides “all the news that fits” to a global audience of approximately 60 million people every month and publishes over 100 pieces of content every day. For more information, please visit www.rollingstone.com.

LOS ANGELES – October 22, 2020 – Leading independent media and entertainment companies MRC and Penske Media Corporation (PMC) announced today a new joint venture to bring together their respective data businesses. The newly formed company combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence, with MRC and PMC sharing equal ownership and control. The announcement, effective today with a transition period through early-2021, was made by MRC CEOs Asif Satchu and Modi Wiczyk and PMC CEO Jay Penske. Current MRC Data President Deanna Brown will serve as interim head, overseeing day-to-day operations.

“As we compete with industry titans who have an arsenal of data at their fingertips, we’re proud our businesses represent the trusted independent source known for delivering comprehensive, timely, and accurate data in entertainment,” said Penske, Satchu and Wiczyk. “Data transparency must be a critical component of our industry and our society’s future, and this new company will leverage our collective data products, people, and expertise to provide solutions for the global entertainment community.”

The key highlights of the new company include:

• Global data solutions that span music, film, television and digital industries
• Expertise in music with data that powers domestic and global charts which consumers and artists have relied upon for decades for transparency in music
• State-of-the-art platforms, powerful analytics tools and dashboards to further enhance data offerings for clients
• Domestic and global first-party and aggregated data sets
• Expert daily, weekly, monthly analysis and deep dive reports from leading data scientists and robust research capabilities

Established in 2019 through the acquisition of Nielsen Music, MRC Data is a leading global provider of data and analytics to the entertainment and music industry and consumers. MRC Data services all digital service providers (DSPs), labels, airplay, and music retailers. MRC Data includes Billboard charts, which first launched in 1940. Known as the industry standard, the Billboard charts encompass the most complete and well-respected database of charts across all music genres. MRC Data products include Music Connect, Broadcast Data Systems and Music360, which collectively capture and represent the most robust dataset related to music sales, performance, artist activity, and consumer engagement. MRC Data recently unveiled its global Music Connect product, which powers the new Global Billboard Charts.

Alpha Data, formerly known as BuzzAngle, is the world’s premiere music-analytics tool and daily-reporting service. Alpha Data+, the subscription tool and service, is widely used by the music industry for its daily, of-the-moment charts, powerful filter sets and global enterprise data solutions. Alpha Data powers the Rolling Stone charts, which launched in July 2019. Alpha Data recently announced a forthcoming cloud application to enhance user experience with lightning-fast feeds.

Variety Business Intelligence (VBI) is the entertainment industry’s premiere metadata provider for filmed content across the US and international. VBI oversees Variety Insight, the leading entertainment research and information platform, and a familiarity and appeal metric, Vscore. The division also oversees the Variety Archives, which encompasses Variety’s editorial content from 1905 to the present. VBI was created when Variety acquired TVtracker, the leading research and data solution in the TV industry in 2011.

PMC and MRC previously announced the formation of PMRC Holdings, a joint venture bringing together The Hollywood Reporter, Variety, Rolling Stone, Billboard, Vibe and Music Business Worldwide. It also announced a content partnership to produce television, film and other formats whereby MRC will access the intellectual property across the portfolio of PMRC brands.

The financial terms of the deals were not disclosed.

ABOUT MRC:

MRC is a diversified global entertainment company with divisions including Film, Television, Live & Alternative and Non-Fiction as well as joint ventures in data and publishing. MRC Television is the largest and most award-winning independent TV studio in North America. MRC Live & Alternative is the largest producer and proprietor of live-event entertainment programming broadcasts worldwide. MRC Film and Non Fiction source, develop, finance, and produce critically-acclaimed films, docuseries and feature documentaries. MRC and PMC have formed a publishing joint venture and a strategic content partnership with brands The Hollywood Reporter, Variety, Billboard, Rolling Stone, Vibe and Music Business Worldwide. MRC and PMC’s data venture brings together MRC Data, Alpha Data and Variety Business Intelligence. MRC owns a majority stake in Civic Center Media, A-Major Media and has minority investments in A24, Fulwell 73, Sugar23 and T-Street. For more information on MRC Entertainment^TM please visit: www.mrcentertainment.com.

ABOUT PMC

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit www.PMC.com.

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Contacts:

Emily Spence, espence@mrcentertainment.com

Lauren Utecht, lutecht@pmc.com

SEPTEMBER 28, 2020 (LOS ANGELES, CA) — Penske Media Corporation (PMC) today announced the appointment of Mike Monroe to Chief Marketing Officer, Head of PMC Studios. In this new position, he will lead the development of PMC Studios, Integrated Marketing & Creative Services, Account Management, and Communications for the Portfolio Sales team working in conjunction with PMC’s portfolio of award-winning brands, which includes Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC’s LA office.  

“We are thrilled to have found someone of Mike’s caliber and experience to lead the sales development and account management as well as the expansion of our custom solutions unit, PMC Studios, while also working collaboratively with a core group of the Penske Media brands,” said Mark Howard, Chief Advertising & Partnerships Officer, to whom Monroe will report. “Mike’s wide breadth of expertise in building and leading award-winning marketing organizations will help us drive significant growth through partnerships with some of the world’s largest advertisers.”  

Monroe will be responsible for the Portfolio Sales team’s pre-sales ideation and cross-brand collaboration, post-sales campaign management for the Portfolio Sales unit and will lead a communications strategy that continues to position the PMC brand as an innovative leader within the industry.  

An accomplished senior executive with over 15 years of advertising and marketing leadership experience across multiple verticals, Monroe will play a senior leadership role at PMC, providing strategic direction within the Portfolio Sales unit on the role of first party data, development of enhanced creative services and innovative new product development to serve PMC’s breath of top clients.    

“Penske Media has become synonymous with entertainment, culture and business. I am thrilled to join a team dedicated to connecting this portfolio of brands to new audiences and partners in cutting-edge and creative ways,” Monroe said about his appointment.  

Prior to joining PMC, Monroe served as Chief Marketing Officer for the nonprofit Sundance Institute, which hosts the Sundance Film Festival each January in Park City, where he was responsible for brand strategy, social media and content, design, public relations, and communications for the Festival and the Institute overall. Before Sundance, he was Vice President of Marketing for The Atlantic and head of that publisher’s in-house studio, Atlantic Re:think. Under his leadership The Atlantic was named “Marketing Team of the Year” by Folio, “Content Team of the Year” and “Best In-House Studio” by Digiday, and “Studio of the Year” by the Native Advertising Awards. Monroe previously held marketing and content leadership roles at Forbes and Condé Nast. He is a member of Min’s Marketing Hall of Fame, was named “marketer of the year” by the Native Advertising Institute, and was included in AdWeek’s 2019 “Creative 100.”

Monroe graduated from Boston University with a Bachelor of Science in Communication and completed the CORE Credential program with Harvard Business School Online. He currently lives in Los Angeles.

LOS ANGELES – September 23, 2020 – Leading independent media and entertainment companies Penske Media Corporation (PMC) and MRC announced today a deal to create two joint ventures in publishing and content, with both companies holding significant ownership. The announcement, effective today with a transition period through the end of 2020, was made by PMC CEO Jay Penske and MRC CEOs Asif Satchu and Modi Wiczyk.

The first joint venture establishes PMRC which includes some of the most iconic brands in entertainment and music. These distinguished brands include PMC’s Variety, Rolling Stone and Music Business Worldwide interests along with MRC’s The Hollywood Reporter, Billboard and Vibe. Together, these brands offer clients opportunities to reach an influential audience at scale through editorial, advertising and other marketing solutions. PMRC’s day-to-day operations will be led by PMC, a digital media pioneer and platform innovator whose ever-growing constellation of iconic brands include Deadline, WWD, SHE Media, Sportico and Robb Report, among many others.

“These are all brands I’ve long admired. Billboard, The Hollywood Reporter, and VIBE have created some of the finest content in their respective industries and have contributed immensely to the heightened quality of journalism covering entertainment and music today,” said Penske. “We feel very fortunate for this valuable partnership with the exceptional MRC team and the opportunity to continue the legacy of these tremendous brands for the next many decades.”

“We have a great deal of respect for Variety, Rolling Stone and Music Business Worldwide and, as importantly, the leadership at PMC who we’ve gotten to know well and look forward to partnering with in both these businesses,” said Satchu and Wiczyk.

The second joint venture includes a new content partnership that will activate the power of the production infrastructure and expertise of MRC across PMRC intellectual property (IP). Notably, the joint venture includes two significant global music brands at a time where interest in music based content has exploded. MRC will be tasked with developing the collective brand IP across all of its content divisions including Television, Film, Live & Alternative and Non-Fiction. MRC has a proven track record with a roster of award-winning and high profile titles which reach hundreds of millions of unique viewers a year including: Emmy-nominated “Ozark,” “The Great,” “The Outsider,” “Golden Globe Awards,” “Fyre Fraud;” best-in-class live event music series including “Billboard Music Awards” and “American Music Awards,” and Academy Award and Golden Globe nominated “Knives Out” and other iconic films like “Ted” and “Baby Driver.” The long-form content alliance will be managed by MRC.

Transaction Highlights:

• PMRC has become home to the publishing operations and legendary brands: Variety, The Hollywood Reporter,Rolling Stone, Billboard, Vibe and Music Business Worldwide.
• The content joint venture compliments MRC’s expertise in producing award-winning, high-profile titles across film, television, non-fiction and live events.
• The Hollywood Reporter, Billboard and Vibe going forward will leverage the Penske Media  infrastructure and be placed on the PMC tech and delivery platforms.
• MRC will collaborate with the PMRC brands to create new opportunities for industry and consumers surrounding its powerful portfolio of live event and awards shows.
• There are no leadership changes at PMC or MRC as a result of these ventures, and both PMC and MRC will continue to operate independently.
• The financial terms of the deal were not disclosed.

ABOUT PMC

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit www.PMC.com.

ABOUT MRC:

MRC is a diversified global entertainment company with divisions including Film, Television, Live & Alternative, Non-Fiction, and Data. Leading independent studios MRC Film and MRC Television source, finance, develop and produce critically-acclaimed and award-winning films and shows alongside some of the industry’s foremost creative artists. MRC Non-Fiction finances and produces feature documentaries and docuseries for global audiences, and dick clark productions, part of MRC Live & Alternative, is the largest producer and proprietor of television live-event entertainment programming broadcasts worldwide. MRC Data was established recently with the acquisition of Nielsen Music’s data and insights product suite and includes the definitive industry Billboard Charts. MRC recently teamed with PMC to form PMRC with two distinct joint ventures in publishing and content that combine The Hollywood Reporter, Variety, Billboard, Rolling Stone, Vibe and Music Business Worldwide. MRC owns a majority stake in A-Major Media and has minority investments in A24, Fulwell 73, Sugar23 and T-Street. For more information on MRC Entertainment^TM please visit: www.mrcentertainment.com.

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Contacts:

Emily Spence: espence@mrcentertainment.com

Lauren Utecht: lutecht@pmc.com