Rolling Stone and Super Products Inc., in collaboration with theAuthentic Hendrix, LLC proudly announce the launch of an exclusive,first-of-its-kind high-end trading card set honoring Jimi Hendrix’stransformative impact on music, style and cultural history. The 2025 Rolling Stone Jimi Hendrix™ Keepsake Premiere Edition celebrates Hendrix’s enduringlegacy through a unique collectible card offering.
The inaugural trading card set will pay tribute to Jimi Hendrix’s iconicFebruary 1, 1969, Rolling Stonecover, which recognized him as “Performer of the Year.” Each card will showcaserare, striking photography of Hendrix, offering collectors an exceptional wayto honor one of the greatest guitarists of all time. Designed with incredibleattention to detail, the cards feature authentic gemstones and precious metalssuch as diamonds, gold, rubies and platinum. Arriving in a luxury woodendisplay box, the set seamlessly merges artistry with an elegant presentationworthy of Hendrix’s legacy.
“When Jimi picked up his guitar or composed amazing songs, he wasn'tsetting out to become a super star! He wanted to bring something beautiful tothe world—to leave a lasting impression,” said Janie Hendrix, President &CEO of Authentic Hendrix. “Being featured on the cover of such a respectedbrand as Rolling Stone wasmind-blowing and we are excited to commemorate that event in Jimi’s life. We are equally thrilled to partner with Rolling Stone and Super Products tointroduce a legacy collection of beautifully artistic cards that will becelebrated and valued for years to come.”
Fans and collectors alike will appreciate the craftsmanship andexclusivity of the collection, which consists of 200 unique cards. Each card isnumbered and produced in extremely limited quantities, with no more than 15copies of any card design. Adding an element of excitement to the collectingexperience, the cards are blind wrapped. The approach invites fans to trade andexplore as they work towards completing the full set or hunting for theirfavorite designs.
This 200-card set features six unique versions for each card—Rainbow(15), Swirl (10), Ice (10), Sheen (10), Fireworks (5), and the ultra-rare Vinyl(1)—offering collectors a dynamic and highly collectible series.
“Partnering with Super Products allows us to honorHendrix’s groundbreakingcreative contributions and launch a new category of Rolling Stone collectibles designed to echo the ethos of the brandand resonate with music fans around the world,” said Thomas Ferguson, VP, Licensing, Partnerships &Consumer Products, Penske Media BrandGroup.
The collection offers two purchasing options. Individual cards arepriced at $100 each, while master cases, which contain six blind-wrapped cards,are available for $600.
“With only 500 limited-edition mastercases available, we are honored to work in collaboration with the Jimi Hendrixfamily’s Authentic Hendrix, LLC and RollingStone to bring this high-end collectible set to market,” said Scott Allen,CEO of Super Products Inc.
The collection is set for an exclusiverelease on June 18, 2025, with pre-orders opening up immediately. Fans andcollectors can visit RollingStone.com/collectibles andhttps://keepsaketradingcards.com/products/hendrixrollingstone for more detailsand updates on this historic release.
For press inquiries, interviews, andadditional information, please contact:
Scott Allen
Super Products Inc.
scott@superproductscorporation.com
About Authentic Hendrix, LLC
Founded by JimiHendrix's father, James 'Al' Hendrix, and owned and operated by members of thefamily personally chosen by Al; Experience Hendrix, L.L.C. and its wholly ownedsubsidiary Authentic Hendrix, LLC, manage the Jimi Hendrix copyrights and trademarksworldwide. Their administration and exclusive rights to Jimi Hendrix's musicand lyrics, plus an extensive photo archive, helps create a legacy of productsthat mirror Jimi's own creative vision.
Visit us online at www.jimihendrix.comand www.authentichendrix.com
About Rolling Stone:
Fivedecades since its founding, Rolling Stone today has evolved into amulti-platform content brand with unrivaled access and authority, reaching aglobal audience of over 60 million people per month. Staying true to itsmission to tell exceptional stories that illuminate the culture of our times,Rolling Stone is an authority for music reviews, in-depth interviews,hard-hitting political commentary and award-winning journalism across print,digital, mobile, video, social and events. Operated and published by PenskeMedia Corporation, Rolling Stone provides “all the news that fits.”
South by Southwest® (SXSW®), a leading global event for creatives in tech, film, television, and music, is expanding into book publishing with the launch of SXSW Books, a new imprint in partnership with publishing powerhouse Advantage - The Authority Company. This collaboration aims to redefine how ideamakers connect with their audiences and amplify their ideas across diverse fields.
The partnership stems from a shared belief that experts and innovators who share their stories and ideas can make a significant impact in their field as changemakers.
“At SXSW, our purpose is to help creative people achieve their goals,” said Hugh Forrest, President of SXSW. “Working with Advantage gives us the opportunity to shine a spotlight on authors who are trailblazers in their fields. A content partnership of this kind is a first for us and it’s a significant and exciting way for us to expand our presence throughout the year.”
SXSW joins Advantage’s prestigious roster of publishing imprints, which includes Forbes Books, Entrepreneur Books, and Advantage Books. Advantage, the leading provider of authority-building publishing services, has supported over 2,500 global business leaders in amplifying their brands and thought leadership.
“We warmly welcome South by Southwest asa valuable partner in our mission to help entrepreneurs, innovators, and changemakers bring their stories, passion, and knowledge to the world,” said Adam Witty, CEO of Advantage. “South by Southwest’s strong brand, established in-person event platforms and audiences are huge benefits for authors. Book publishing paired with top-tier platforms enable leaders to bring their story to the forefront of the field – to be sought out and create change. South by Southwest’s great track record in creativity and vision expands our collective reach.”
The deal was facilitated by Penske MediaCorporation (PMC) Brand Group, the in-house team specializing in brokering innovative licensing programs, partnerships, and consumer products for PMC’s portfolio of distinguished brands. PMC, a leader in the global media landscape, is the majority shareholder of SXSW.
“We have always envisioned the SXSW andAdvantage partnership to be a winning combination for authors and experts to cultivate new status within their fields through the prestigious ecosystem of the SXSW brand and annual events,” said Thomas Ferguson, Vice President, Licensing, Partnerships & Consumer Products at Penske Media Corporation (PMC).
With the support of Advantage’s experienced team, SXSW Books authors will receive comprehensive assistance in writing, editing, design, distribution, promotion, and media strategy. This collaboration ensures that authors can quickly bring their messages to a wider audience and drive meaningful change.
About Advantage—The AuthorityCompany
Advantage—TheAuthority Company provides CEOs, business leaders, entrepreneurs, and visionaries with an array of services that assist them in building their Authority in their areas of expertise, enabling them to gain exceptional visibility, credibility, and recognition. Those services include book publishing under the Forbes Books and Advantage Books imprints, advertising campaigns, personal brand websites, content creation, public relations, podcasting, and more. Since the company’s founding in 2005, Advantage has helped thousands of clients enhance their Authority and their personal brands through its publishing and media services.
About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 inAustin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film and television screenings, exhibitions, professional development, and a variety of opportunities to meet and connect with people. SXSW proves that the most unexpected discoveries happen when diverse topics and individuals come together. SXSW 2025 will take place March 7–15 in Austin. Learn more at sxsw.com. To register for the event, please visit sxsw.com/attend.
About Penske Media Brand Group (PMBG)
Established in 2024, the Penske Media Brand Group is dedicated to building robust and profitable licensing programs, partnerships and consumer products for thePMC portfolio of brands. Spanning entertainment, music, fashion, beauty, art, luxury, sports, women’s interests and more, PMBG looks to find brand extensions that amplify the ethos, mission and business of PMC brands. Notable partnerships include SXSW Books with Advantage Media, Rolling Stone x Olivia Rodrigo Limited Merch Drop, Robb Report’s 672 Wine Club, Rolling Stone x Ben Sherman Capsule Collection, Billboard Onboard and Rolling Stone Lounge with Holland America.
Credo Holdings Co., Ltd.,a leading hospitality company headquartered in Shinjuku, Tokyo, has secured the operational rights for “Billboard Live” in Taipei in a licensing agreement with Penske Media Corporation. The inaugural Billboard Live Taipei is scheduled to open in Fall 2025 and will be located on the 7th floor of the “ATT 4 FUN” building in the bustling Xinyi District, Taipei.
Billboard Live is renowned for hosting live performances by internationally acclaimed artists. Originated by Hanshin Contents Link Corp, the master licensee of 'Billboard' in Japan, Billboard Live currently has locations in Tokyo, Osaka, and Yokohama, with alternate formats in Shanghai and Nanjing. Artists who have performed at Billboard Live in Japan include Steely Dan, Babyface, David Foster,Paul Stanley, Chaka Khan, Kool & the Gang, and The Beach Boys. Like its Japanese counterparts, Billboard Live Taipei will feature performances by top artists from Japan, Korea, the United States, Europe and Taiwan. The venue aims to promote musical exchanges between Taiwanese and international artists, serving as a bridge for Taiwanese talent to step onto the global stage. This effort aligns with Billboard’s mission of advancing the international presence of music cultures worldwide.
Billboard Live Taipei will introduce Taiwan to an unparalleled experience of live music combined with fine dining. Equipped with state-of-the-art audio systems, the 300-seat venue will provide an intimate setting where audiences can enjoy world-class performances up close. The restaurant will complement this experience with gourmet offerings. Billboard Live Taipei will create new opportunities for local artists to showcase their talent and contribute to the evolution ofTaiwan’s dynamic music landscape.
Click here for more details on the new club.
About Billboard Live
Billboard Live is an international network of upscale music venues that delivers an extraordinary live music experience by showcasing performances from premier artists across various genres. These venues are consciously designed to provide both intimacy and a top-quality sonic experience, catering to true music fans. At Billboard Live, viewers enjoy shows in a unique format that bridges the gap between the artist and the audience. All locations feature state-of-the-art sound systems and stage lighting, ensuring an immersive viewing experience that captivates attendees in every seat. Billboard Live venues attract a variety of acts, ranging from budding local talents to international superstars. Each venue's bill is a careful curation that reflects Billboard’s storied history in the music industry, offering spectators not only a night of entertainment but also an intimate encounter with music history.
Today, Rolling Stone, the award-winning global authority on music, politics, and more, is proud to announce the launch of Rolling Stone Africa in partnership with MWANKOM, dedicated to championing quality Afro content. This collaboration marks a significant milestone as Rolling Stone expands its footprint in Africa with a goal of capturing its vibrant cultures and diverse voices.
“Expanding Rolling Stone's presence in Africa has been our long-term goal. We’re thrilled to give a platform to the rich music scene, culture, and stories that define the continent,” says Gus Wenner, CEO of Rolling Stone. “We look forward to working with MWANKOM and fostering global connections through the universal language of music."
Rolling Stone is renowned for its deep insights and fearless editorial stance in coverage of music, politics, entertainment, and popular culture. MWANKOM is poised to align with and support Rolling Stone’s mission by offering inclusive coverage of the same integrity across Africa’s culture, business, and technology landscape.
“Rooted in a rich multicultural heritage, our journey has been defined by a strong commitment to collaborating with trailblazing entrepreneurs from Africa and its global diaspora across various sectors,” says D. Romuald Bellegarde-Smeralda, CEO & Founder of MWANKOM. “This passion propels us to forge meaningful partnerships and transform remarkable visions into reality. The power of Afro-culture has now become mainstream. With a population in Africa well over 1 billion and a global diaspora of over 500 million people, including a large percentage below 30 years old, we understand the task. As a team of young and accomplished professionals all originating from the continent, we look forward to helping connect success stories from Africa with the rest of the world via the Rolling Stone Africabrand.”
MWANKOM’s diverse content portfolio reflects the multifaceted Afro experience and endeavors to elevate and celebrate Afro stories in a way that resonates with audiences worldwide. MWANKOM’s ultimate objective is positively impacting Africa by supporting educational projects and young entrepreneurs leveraging the global Afro diaspora.
The appointment process for the Editor-in-Chief and other senior positions is currently underway. The official launch date is forthcoming.
About ROLLING STONE:
Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivalled access and authority. Published in 10 languages, Rolling Stone has a global audience of over 75 million across 14 international editions. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary, and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides “all the news that fits.”
About MWANKOM:
MWANKOM is dedicated to becoming a leading provider of quality content championing Afro content and culture across the diaspora. MWANKOM aims to emerge as a premium provider of high-quality content celebrating Afro culture and experiences worldwide. By 2030, MWANKOM envisions reaching over 100 million devices globally, with wide distribution planned across Sub-Saharan Africa, Brazil, the Caribbean, the United States, Canada, Europe, and the UK. With a commitment to excellence, MWANKOM aims to redefine storytelling by amplifying the voices and experiences of the Afro community.
