Publishing and Advertising Partners to Roll Out AdShops™ for Holiday 2014 Enabling Shoppable Holiday Gift Guides and One-Time Check Out for All Your Holiday Shopping

NEW YORK–(BUSINESS WIRE)– Today from ad:tech New York,SHOPBEAM introduces AdShops™, the first suite of advertising tools that make digital banner ads shoppable directly on any publisher site. AdShops launches today with two powerful publishing partners: Condé Nast and Penske Media Corporation (PMC). In the coming days, AdShops will be deployed on the pages of Condé Nast digital publications featuring multiple luxe fragrances, made shoppable, coming from one of the world’s largest digital advertisers and consumer brands. SHOPBEAM’s platform allows readers to shop across the web and on mobile from any AdShops-enabled page in a single, universal shopping bag with the convenience of one-time check out.

Publishers, advertisers, and consumers benefit from AdShops through a unique experience that bridges reading and shopping and could change the way people shop this holiday season on the web’s top lifestyle and fashion sites. Key benefits and features of AdShops include:

• Readers shop directly from banner ads, holiday gift guides, and other curated content without leaving the site
• Multiple products can be purchased in a single checkout through SHOPBEAM’s Universal Shopping Bag
• Ads become shoppable on any publisher site or social media channel with a simple, fast setup process
• AdShops increases conversions and enables a deeper connection with consumers; rich data and analytics track campaign progress in real-time

“SHOPBEAM is thrilled to announce AdShops with esteemed partners Condé Nast and Penske Media Corporation,” said Jimmy Donlon, SVP Business Development of SHOPBEAM Inc. “Just in time for the holiday 2014 season, our publisher and advertising partners will be able to launch shoppable holiday gift guides and other seasonal campaigns, presenting their readers with curated product recommendations from many of the world’s largest consumer brands, while offering their advertisers an unparalleled opportunity to place their seasonal collections front and center in turbo-charged branded ads.”

“AdShops represents an exciting opportunity for publishers like PMC. With shoppable ads, our readers have the option to react to interesting products and offers without being pulled away from the editorial content that brought them to our sites, like HollywoodLife.com, Variety and WWD, in the first place,” said PMC Senior Vice President of Business Development Craig Perreault. “We’re also able to incorporate highly relevant ads and shopping options right into our stories and gift guides for added engagement and convenience for our readers, making the deployment of AdShops across our portfolio of sites an exciting evolution.”

SHOPBEAM will demo AdShops for attendees at ad:tech New York from booth #739 and during a media conference today at 10:30am EDT in Sponsored Workshop Room, Level 1, Hall E, Room 7. Images and additional information can be requested at www.shopbeam.com or through the contacts.

About SHOPBEAM Inc.

SHOPBEAM unleashes a powerful new sales channel for advertisers and publishers. SHOPBEAM’s AdShops™ platform delivers tools for advertisers and digital media companies to launch shoppable ads by placing products for purchase directly from targeted banner and native ads anywhere across the web. Readers remain on the publisher’s site through checkout from the SHOPBEAM Universal Shopping Bag.

SHOPBEAM and AdShops are trademarks of SHOPBEAM, Inc. All other trademarks are the property of their respective owners.

INK
Caitlin New, 512-906-9103
shopbeam@ink-pr.com
or
SHOPBEAM
Jimmy Donlon, 800-490-3216
SVP, Business Development
Jimmy@Shopbeam.com
or
Jacklyn Minker, 800-490-3216
Manager, Digital Marketing
Jacklyn@Shopbeam.com