Today, Fairchild Media Group (FMG) announced the appointment of Melissa Rocco to Senior Vice President of Sales. In her role, Rocco will oversee the sales team and be responsible for driving global brand partnerships, working with clients and agency partners. She will also be responsible for optimizing budgets while driving revenue for Fairchild Media’s portfolio of brands which include Women’s Wear Daily (WWD), WWD Weekend, Beauty Inc., Footwear News (FN), Sourcing Journal, Rivet and Fairchild Live Events, which commands a combined global audience of 18 million. She will report to Amanda Smith, CEO, Fairchild Media Group and be based in New York.  

“I’m thrilled to welcome Melissa to the Fairchild team,” said Smith. “She’s an incredibly accomplished sales leader with a deep understanding of the marketplace and will bring a new level of digital innovation to the team. Her spirit, drive and leadership is absolutely key to our path forward and I’m excited for everything that’s in store.”

"It's truly an exciting time for the fashion, beauty, and retail industries," said Rocco. "Digital innovation and technology have never been more integral to the customer experience, and the iconic Fairchild brands are right at the center of that conversation. I'm thrilled to be working with this team and all of the FMG partners to build on what has been accomplished and create new opportunities to tell their stories.”

Prior to joining Fairchild, Rocco was the Senior Vice President of Sales of Fast Company, leading all global sales efforts, initiatives, and brand partnerships. After three years as one of FastCo’s most successful sales directors, Rocco took over Fast Company‘s traditional role of Publisher in October 2020. She guided the sales team through the most challenging stretches in media and business to contribute to parent company Mansueto Ventures’ best-ever financial performance.  Rocco and her team oversaw the success of all-new platforms and programs built to respond dynamically to editorial, custom, partner, and audience needs. Prior to Fast Company, Rocco was a successful digital-first seller at iconic media properties, including Time Inc., IDG, Meredith, and more. Rocco holds a bachelor's degree in journalism and print publishing from Ithaca College.

About Fairchild Media Group  

Fairchild Media Group (FMG), a division of Penske Media Corporation (PMC), is the leading source of fashion news and analysis for industry leaders and the global fashion community. Established in 1892 by Edmund Fairchild, Fairchild Media Group brands today include Women’s Wear Daily (WWD), Footwear News (FN), Beauty Inc, Sourcing Journal (SJ), Rivet, Fairchild Live, and Fairchild Studio. Fairchild Media Group’s Fairchild Studio produces over 100 pieces of programming in partnership with blue chip brands including industry reports, video series, and podcasts. The WWD Voices podcast provides news, commentary, and industry insights, as well as behind-the-scenes stories from the world of fashion apparel, luxury, retail, and beauty, hosted by WWD editors with special guests. FMG content reaches an 18 million+ international audience of business executives and fashion enthusiasts across print, digital, social, and over 25 annual thought-leader events, including its renowned CEO Summits.  

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