Mashable Partners with India.com to Launch “Mashable India”

Site to leverage reach, expertise of joint brands for global, Indian content for Connected Generation

New York, Los Angeles and New Delhi, February 18, 2015: Mashable, the leading media company for the Connected Generation, and India.com Web Portal Limited, India’s fastest-growing and leading publisher of original content, today announced their partnership to launch Mashable India.

“As Mashable continues to grow in parallel with the expansion of digital, entering into India was an obvious next-step. Digital and technology continue to have a profound impact on the world’s largest democracy and Mashable will look to chronicle this transformation in unique ways that truly resonate with the Connected Generation,” said Pete Cashmore Founder and CEO of Mashable. “We’re extremely excited to be linking up with Penske Media and the team at India.com, with their expertise in producing premium localized content we feel they’re the perfect partner to ensure that Mashable India will be an incredible success.”

The partnership brings Mashable together with India.com Web Portal Ltd., a joint venture between Penske Media Corporation (PMC) and Zee Entertainment Enterprises Ltd. This new online destination will bring together Mashable’s mission of inspiring and informing its global community about how digital and technology are changing the world with India.com’s strength in generating original content for Indian audiences and widespread reach in the Indian digital space. India.com Web Portal currently publishes original content destinations that include BGR.in, CricketCountry.com, BollywoodLife.com, TheHealthSite.com, Prepsure.com, BrownPaperBag.in, and traffic-leading portal India.com – all together India.com properties reach out to over 45 million unique visitors per month.

“We’re thrilled to partner with Mashable as we continue to expand the PMC and ZEE alliance in the India digital industry. The company’s phenomenal growth is a testament to the incredible team and leadership in India, and we’re confident that Mashable’s addition now quickens the ascendance of this enterprise,” said PMC Chairman and CEO Jay Penske. “With Mashable’s focus on digital innovation and its social media relevance, Mashable India will undoubtedly become the nation’s leader in this rapidly expanding, technology-focused marketplace.”

Mashable India will have an editorial team based in India for localized content to serve the ever growing and connected Indian audiences. Mashable will offer the best global coverage from Mashable.com and augment it with extensive editorial coverage from India. Mashable India will also leverage the audience reach of India.com network properties.

“We believe that the combination of Mashable and India.com will provide a unique content destination curated for India’s fast growing online generation,” said Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. “We look forward to working with the Mashable team around the world to create a truly world-class and innovative site at Mashable India.”

The addition of Mashable India will continue Mashable’s global expansion, which began last year with the opening of a UK office, while also adding reporters in Australia and building a strong network of global journalists. Approximately half of Mashable’s 42 million monthly unique visitors come from outside the U.S., with India being a top five market for the company.

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MEDIA CONTACTS Mashable Paul Cafiero, Manager of Corporate Communications paul@mashable.com +1 (518) 306-1239   India.com Media Rajat Agrawal rajat.agrawal@corp.india.com +91-9811062703 Manas Mrinal manas.mrinal@skateboardmedia.co.in +91-9953558197   PMC Lauren Gullion, Director of Corporate Communications press@pmc.com +1 (310) 484-2540   About Mashable

Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles and London.

About India.com Media Limited

India.com Web Portal Limited is the fastest growing digital publisher in India with 45 million unique visitors per month. With a portfolio of prime destinations for today’s Indians with diverse interests, India.com Media’s online properties top their categories: BGR.in is the number one technology news site in India; Bollywoodlife.com is number one for Bollywood news and gossip; TheHealthSite.com is number one in health content; and the India.com network is the number 3 and fastest growing publisher network in India. India.com Web Portal Limited is a joint venture between Penske Media Corporation and Zee Entertainment Enterprises Ltd.

About PMC

Penske Media Corporation (PMC) is a leading digital media, publishing, and information services company founded in 2003. PMC engages with thriving audiences across the web, television, mobile, print and social media – reaching more than 140 million consumers monthly (comScore, 2014), and was recently named one of the Top 100 Private Companies in the United States & North America. With the pre-eminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 22 digital brands, including an extensive joint venture in India with ZEE TV, as well as more than 50 annual events/conferences and a dynamic research and emerging data business. PMC brands include PMC Studios, WWD, Footwear News, M, Deadline.com, Variety magazine, Variety.com, CricketCountry.com, HollywoodLife, Beauty Inc, ENTV, India.com, Movieline, TVLine, BGR, AwardsLine, @hollywood, LA411, NY411, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards. The company is headquartered in Los Angeles, California and 11 offices around the world. For more information, please visit www.pmc.com or follow @PenskeMedia on Twitter.

About Zee Entertainment Enterprises Limited (ZEEL)

Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 730 million viewers across 169 countries. ZEE has been selected Business
Superbrands 2010-11, Industry Validated. Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Smile, 9X, Ten Sports, Ten Cricket, Ten Action, Ten Golf, Zee Cafe, Zee Studio, Zee Jagran, Zee Salaam, Zing, ETC Music, Zee Khana Khazana, Zee Q , Zindagi and &TV. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh. The company’s recently launched HD offerings include Zee TV HD, Zee Cinema HD, Zee Studio HD, &pictures HD and Ten HD. ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. More information about ZEE and its businesses is available on www.zeetelevision.com.