Today, Fairchild Media Group (FMG) announced the elevation of Jim Fallon to the role of Chief Content Officer, WWD and Fairchild Media Group, effective immediately. Fallon will continue to use his industry knowledge and market expertise across editorial and content creation— from material creation to the final consumer— as FMG continues to strengthen and grow WWD, Beauty Inc, Sourcing Journal and Footwear News. Fallon will report to Amanda Smith, CEO, Fairchild Media Group.

"I am thrilled to recognize Jim with this well-deserved promotion to Chief Content Officer,” said Smith. “Over the last 45 years, Jim has demonstrated a fierce commitment to the journalistic excellence that our brands are known for and has been a critical part of their evolution. His unparalleled experience coupled with his passion for our work are evident in all he does. We look forward to seeing how his vision and leadership continue to propel our prestigious brands forward."

As Chief Content Officer, Fallon will oversee all aspects of editorial content across all brands and platforms, working closely with Smith to drive FMG's legendary titles to the next level of growth. He will maintain the journalistic excellence for which Fairchild is known, help strengthen brand positioning, foster editorial collaboration across FMG, expand audiences while serving the core industry readership, and help develop new editorial products in various forms to further broaden FMG's reach.

Prior to this role, Fallon has served as the editorial director of Fairchild Fashion Media, overseeing editorial for WWD, Footwear News, Beauty Inc and Fairchild Live Media. He has held leadership positions for over 45 years with Fairchild Media. Before that, he was editor of WWD.

Previously, Fallon was London bureau chief for Fairchild Publications for 20 years until 2001, when he relocated to New York. In the U.K., he covered London and areas of continental Europe for all the Fairchild titles, including WWD, the consumer magazine W, the men’s wear publication DNR and Footwear News. During his tenure, he reported on everything from apparel and textiles to telecommunications and supermarkets; the arts to the British royal family, and the enlargement of the European Union to counterfeiting and data security. He served as news editor in the Washington, D.C., bureau of Fairchild Publications for two years before being transferred to London. He is a graduate of the University of Pittsburgh with a degree in journalism and has a master’s degree in journalism from Stanford University.

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About Fairchild Media Group

Fairchild Media Group (FMG), a division of Penske Media Corporation (PMC), is the leading source of fashion news and analysis for industry leaders and the global fashion community. Established in 1892 by Edmund Fairchild, Fairchild Media Group brands today include Women’s Wear Daily (WWD), Footwear News (FN), Beauty Inc, Sourcing Journal (SJ), Rivet, Fairchild Live, and Fairchild Studio. Fairchild Media Group’s Fairchild Studio produces over 100 pieces of programming in partnership with blue chip brands including industry reports, video series, and podcasts. The WWD Voices podcast provides news, commentary, and industry insights, as well as behind-the-scenes stories from the world of fashion apparel, luxury, retail, and beauty, hosted by WWD editors with special guests. FMG content reaches an 18 million+ international audience of business executives and fashion enthusiasts across print, digital, social, and over 25 annual thought-leader events, including its renowned CEO Summits.

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