Los Angeles, CA – Jay Penske, Chairman & CEO at Penske Media Corporation (PMC), today announced that IndieWire.com (which was acquired in January) will introduce a revamped website to coincide with the celebration of its 20th anniversary. IndieWire has long been the leading news, information, and networking site for independent content creators, industry and fans alike and as such this rebrand will be representative of all that IndieWire has accomplished in it’s 20 years of industry expertise. “The relaunch represents our new growth and direction under PMC, and coincides with our expanded TV reporting and analysis for the Emmy season. The new site also means we’re well prepared for summer movies as well as Oscar coverage this fall,” said Dana Harris, the Los Angeles-based Editor-in-Chief and General Manager of IndieWire.

Highlights of the brand’s redesign will feature a new signature logo as well as a prominent video section, improved photo galleries, enhanced content modules and a new dedicated Awards Season tab for Emmy coverage to provide visitors with an overall more user friendly experience. The site will debut a sleeker look that will be easier to navigate both on a desktop and on mobile to encourage user engagement. Additionally, every facet of the site — from film and TV reviews to breaking news stories will be readily available on the IndieWire homepage for easier consumption.

About IndieWire:

Now celebrating its 20th anniversary, IndieWire is the voice of creative independence, covering film, TV, and digital for a passionate audience of content creators, industry and fans.

Follow IndieWire on Facebook facebook.com/Indiewire; Twitter, @indiewire; Instagram, @Indiewire. Indiewire is owned by Variety Media, LLC, a division of Penske Media Corporation.

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About PMC

Penske Media Corporation (PMC) is a leading digital media, publishing, and information services company that engages with audiences across the web, television, mobile, print and social media.  PMC’s owned and operated brands reach more than 170 million visitors monthly (comScore, 2015) and Penske Media was recently named one of the Top 100 Private Companies in the United States and North America.  With the preeminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 20 digital media brands, including its India.com joint venture with ZEE TV in India and Variety Latino joint venture with Univision Communications Inc.  PMC additionally owns and produces more than 80 annual events, summits, award shows and conferences while housing a dynamic research and emerging data business. As of 2016, PMC businesses include: PMC Studios, WWD, Variety Inc., Deadline.com, Fairchild Media, M, India.com, GoldDerby.com, FootwearNews.com, TVLine, CricketCountry.com, Hollywood Life, Beauty Inc, BGR, AwardsLine, Bollywood Life, BPB.in, LA411, NY411, Variety Insight, and Indiewire.com. The company is headquartered in New York, NY and Los Angeles, California with an additional 11 offices around the world.

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Contacts: Chet Mehta/Michelle Rodriguez
PR Dept. (323) 556-3100
chet@pr-dept.com / michelle@pr-dept.com

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