Maddy Mesevage is a marketing executive who currently holds the position of Executive Vice President of Marketing at Dick Clark Productions. Throughout her tenure of over a decade with DCP, Mesevage has provided effective leadership within the marketing department, guiding it towards a multitude of notable achievements. Maddy possesses an extensive knowledge of the entertainment industry, having spearheaded all marketing initiatives for the company's live event programming and collaborated with major partners such as ABC, FOX, NBC, CBS, Prime Video,YouTube, Meta, TikTok, Twitter and more. Her specialization lies in creating and implementing digital marketing strategies that cultivate engagement, enhance brand recognition, foster content consumption and viewership and ultimately drive revenue. Maddy's dedication to her craft and exceptional leadership acumen have earned her and her department several notable achievements, including making the “2021 American Music Awards” the most socially active telecast of the year and pioneering first ever campaigns with Discord and TikTok. Mesevage remains committed to exploring new and innovative ways to keep Dick Clark Productions and the companies respective IP on the leading edge of culture and entertainment.
Maddy Mesevage is a marketing executive who currently holds the position of Executive Vice President of Marketing at Dick Clark Productions. Throughout her tenure of over a decade with DCP, Mesevage has provided effective leadership within the marketing department, guiding it towards a multitude of notable achievements. Maddy possesses an extensive knowledge of the entertainment industry, having spearheaded all marketing initiatives for the company's live event programming and collaborated with major partners such as ABC, FOX, NBC, CBS, Prime Video,YouTube, Meta, TikTok, Twitter and more. Her specialization lies in creating and implementing digital marketing strategies that cultivate engagement, enhance brand recognition, foster content consumption and viewership and ultimately drive revenue. Maddy's dedication to her craft and exceptional leadership acumen have earned her and her department several notable achievements, including making the “2021 American Music Awards” the most socially active telecast of the year and pioneering first ever campaigns with Discord and TikTok. Mesevage remains committed to exploring new and innovative ways to keep Dick Clark Productions and the companies respective IP on the leading edge of culture and entertainment.
