Lauren Iannotti is Chief Content and Live Events Officer for SHE Media, where she leads the strategic direction, growth, and execution of the company's content and live events portfolio across its flagship brands, including SheKnows, Flow Space, StyleCaster, and Soaps. Iannotti also oversees SHE Media's expanding live media footprint, including the SHE Media Co-Lab at SXSW and Women’s Health Summits. In this role, Iannotti shapes the company’s long-term content vision, driving leadership across women’s lifestyle, health, and family categories while deepening audience engagement through integrated editorial and experiential platforms.
An award-winning media executive, Iannotti has spent over 25 years creating content for leading brands, including Glamour, Marie Claire, Allure, and O, The Oprah Magazine. Most recently, she served as editor-in-chief and VP at Real Simple, a People Inc. property, where she repositioned the brand for modern audiences and drove multi-platform growth. A business-minded creative, she diversified the business and found new revenue streams, launching live events, multiple licensing lines, podcasts and more.
Lauren Iannotti is Chief Content and Live Events Officer for SHE Media, where she leads the strategic direction, growth, and execution of the company's content and live events portfolio across its flagship brands, including SheKnows, Flow Space, StyleCaster, and Soaps. Iannotti also oversees SHE Media's expanding live media footprint, including the SHE Media Co-Lab at SXSW and Women’s Health Summits. In this role, Iannotti shapes the company’s long-term content vision, driving leadership across women’s lifestyle, health, and family categories while deepening audience engagement through integrated editorial and experiential platforms.
An award-winning media executive, Iannotti has spent over 25 years creating content for leading brands, including Glamour, Marie Claire, Allure, and O, The Oprah Magazine. Most recently, she served as editor-in-chief and VP at Real Simple, a People Inc. property, where she repositioned the brand for modern audiences and drove multi-platform growth. A business-minded creative, she diversified the business and found new revenue streams, launching live events, multiple licensing lines, podcasts and more.
