A shared cultural experience is a powerful source of connection

Pop culture — it goes beyond entertainment. It reaches people on a deeper level. It influences. It has the power to unite us all. It also has the power to connect brands with audiences.

But how do you stand out in today’s fragmented media landscape? Penske Media Corporation’s (PMC) Pop Culture study explores what audiences seek, the value of events, and the impact of shared experiences.

From music to live entertainment and award shows, brands can become facilitators of joy — creating more than just moments. They can create memories.

Discover what audiences crave from pop culture experiences — events, award shows, and fan gatherings.

Fill in your details below to download PMC’s Pop Culture study now:

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There are so many ways to engage in the conversation. Reach out to learn more: strategicsolutionsgroup@pmc.com

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A shared cultural experience is a powerful source of connection

Discover what audiences crave from pop culture experiences — events, award shows, and fan gatherings.Fill in your details below to download PMC’s Pop Culture study now:

Discover what audiences crave from pop culture experiences — events, award shows, and fan gatherings.

Fill in your details below to download PMC’s Pop Culture study now: